Author Archives: dayat

How To Make Advertising Claims That Comply With FTC Laws!

Any business (and affiliates and marketers) that engages in interstate commerce will be subject to federal laws. Interstate marketing and advertising practices are regulated by the Federal Trade Commission (“FTC”) under the FTC Act. Services and goods offered through the … Continue reading

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Objectives & Strategy in Advertising

Things to know before embarking First, we need to consider some considerations… then we’ll get to the objectives. What is advertising? Without looking in the dictionary, let’s cook up a definition. Here goes: “There’s this entity — the promoter. He, … Continue reading

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